Most Trusted Ad Film Makers in Hyderabad
Chitralekha Studios is one of the most trusted creative ad film making companies in Hyderabad with more than two decades of experience in producing video content.
An ad film shot for Kalanjali Shopping Mall.
Chitralekha Studios is one of the most trusted creative ad film making companies in Hyderabad with more than two decades of experience in producing video content.
An ad film shot for Kalanjali Shopping Mall.
We are one of the most trusted ad film makers in Hyderabad with services also spread across India. With over two decades of experience, our teams are creative, strategic, and adept at delivering the right message to your target audience.
Our work is comprehensive from the concept stage to the final delivery of the advertisement. We conceptualise, create story boards, develop scripts, scout for suitable artists, engage with celebrities if needed, we shoot, edit, and deliver.
As everything evolved in the digital era, advertisements did too. From YouTube ads to TV commercials, we do it all. We also tailor the tone of advertisements to the medium of distribution to deliver you highly engaging video content.
We have a range of reputed clientele from various sectors. Here are a few brands we worked with.
Amazon India wanted to make an advertisement targeting the local audience in telugu speaking states and improve credibility. This advertisement was made with local influencers/celebrities to establish the brand ethos and communicate authentically. Amazon also wanted to communicate that they have a wide product range across different categories. To communicate it effectively, we used multiple influencers with varied product segments in this advertisement.
Different from the traditional advertisements, the Nutriwhey advertisement aims to create brand recall through colors, music, and vibe of the video. Instead of presenting a fictional story with characters relevant to the brand, we presented characters from various age groups and how they interact with the product.
A traditional TV commercial. The advertisement’s objective was to ensure that the product appeals to the local telugu speaking audience. The target audience were housewives.
And a few more…
“We have engaged Chitralekha team for production of a Documentary and we appreciate their team’s meticulous efforts in completing the project. Chitralekha team has the professional acumen and technical competencies needed to complete a project in a stipulated timeline.”
“We have been working with Chitralekha team for the last two years and they have executed multiple projects for us. Every project has made its mark. Their creative and strategic approach to a project is extraordinary and they never fail to deliver on time. We are delighted to have them as one of our vendors and we look forward to working with them on many more projects.”
Advertising agencies are different from video production agencies. Ad agencies often plan a comprehensive role in projecting the brand identity. They strategize, plan, create, and also distribute content. Whereas, video production agencies are dedicated to producing video content. Often, video production agencies work as vendors for ad agencies.
Firstly, a video production agency is different from an ad agency. While ad agencies deliver various kinds of creatives for a brand, a video production agency specializes in video content. The cost of working with both varies as ad agencies often charge for the strategy, concept, or campaign planning. Where as video production agencies charge for concepts or project execution. In either cases, the actual commercials vary based on the project. Some factors that influence the commercials are number of crew involved, number of shoot locations, number of languages, the complexity of the concept, etc.
A good advertisement or commercial is one that achieves it’s purpose. Every advertisement has a different objective and different target audience. If the advertisement is successful in achieving the desired objective, then it is a good one. For example, an advertisement targeting top of the funnel audience has to be more informative than educational.
An effective advertisement is one in which the call to action is clear. It is also visually engaging and does not deviate from the core brand values. Once viewed, the audience must be prompted to take action or remember the brand associated with the advertisement. Some of the most effective ad films in Indian Television history are Amul Manthan ad, Fevi Kwik ad, surf excel ad, and in the recent times Whatsapp ad #itsbetweenyou
Get in touch with our experts today. You can do that by filling the form or by contacting us directly by Email or WhatsApp.
Email: swathi@chitralekhastudios.com
Call/Whatsapp: +91 77928 65555