Reach more customers and increase your sales with product videos. Engaging product videos that focus on the consumer experience blended with problem statement can be the ideal mix for viral marketing campaigns around your product.
A product video made on handcrafted products by women in Orissa. Also featured by UNDP
Product videos are an excellent marketing tool to engage potential customers and promote your product. Our product videos are not just about the product, but focus on the consumer experience, making them engaging and persuasive.
We make videos that create an experience around your product, so that potential customers can see how it would solve their problems.
Our team of experienced professionals will work with you to understand your product inside and out. We’ll then craft a video that tells a story and highlights the unique features and benefits of your product in a way that is visually engaging and hard to forget.
Vayu Motors is an electric scooter brand launched in Hyderabad in June 2022. The brand has launched multiple variants of electric scooters in collaboration with MG motors. The requirement was to make a 1 min product video of the scooter.
Trust your choice is a D2C brand on a mission to bring scientific and natural products to the cosmetics segment. The requirement was to make a series of videos on their herbal hair care kit. The use case of the kit was to be demonstrated clearly. We worked with a model to demonstrate how the kit can be used and be a part of everyday hair care regime.
A traditional TV commercial. The advertisement’s objective was to ensure that the product appeals to the local telugu speaking audience. The target audience were housewives.
“We have engaged Chitralekha team for production of a Documentary and we appreciate their team’s meticulous efforts in completing the project. Chitralekha team has the professional acumen and technical competencies needed to complete a project in a stipulated timeline.”
“We have been working with Chitralekha team for the last two years and they have executed multiple projects for us. Every project has made its mark. Their creative and strategic approach to a project is extraordinary and they never fail to deliver on time. We are delighted to have them as one of our vendors and we look forward to working with them on many more projects.”
A product is something that explains how a product solves a problem, explains its features and USP’s, and includes a call to action.
Similar to other videos, the cost of a product video varies from product to product and the visual quality required. If your product is handheld or a small one, it might be cheaper. If your product is large and requires an extensive shoot, it might be more expensive. Again, the cost also depends on the creative treatment.
A product video includes the problem, how the product solves the problem, features of the product, unique selling points, pricing (not mandatory), and ends with a clear call to action. There are several creative treatments that can be used to present these elements. Example, it can be done with a model, with 2D animation, with motion graphics, with demonstrating use cases etc.
No they are different. But they do have similarities. A product video can be considered an explainer video in a way. But explainer videos are more lengthier than product videos.
Both these categories overlap significantly and the difference is minuscule. However, a corporate video can be more creative and include elements that can also be promotional. Especially in the B2B segment, a corporate video can focus on USP’s and services offered. However, for a company profile video the communication is more straight forward with a standard script that summarizes all the activities of the company.
Both these categories overlap significantly and the difference is minuscule. However, a corporate video can be more creative and include elements that can also be promotional. Especially in the B2B segment, a corporate video can focus on USP’s and services offered. However, for a company profile video the communication is more straight forward with a standard script that summarizes all the activities of the company.
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