Video marketing is one of the most powerful and versatile tools that marketers have at their disposal. In fact, according to HubSpot, video marketing has been shown to increase traffic and leads by as much as 53%.
It’s clear that video marketing is here to stay. But with so many new platforms emerging, it can be difficult to keep up with the latest trends. So what are some of the biggest marketing video trends you need to know for 2022?
Short-Form Videos will be the King of Video Marketing
In a world where attention spans are shrinking, people want their content fast and snappy. This means that in-depth videos are becoming less popular and shorter videos are taking their place. Video platforms like Instagram Stories allow users to post 15-second clips before they disappear after 24 hour. These are perfect for capturing attention during a busy day. Facebook also recently launched its own version of this feature called Boldly Go, which lets users create short-form videos directly from their newsfeeds.
The popularity of these features shows how important it is for brands to create short-form content in order to capture the attention of their audience. But this doesn’t mean long-form videos have lost their appeal altogether — just that they need more creative ways
Video marketing has been around for a long time, but it’s only recently that it’s become the must-have tactic for every business.
Here are some of the trends we think will dominate video in 2022
- Customer-generated content
- Live streaming
- Augmented reality
- Virtual reality
Our take on Video Marketing
The video content trend will continue to grow because it has a lot of potential. It can create a personal connection with the viewer, offer storytelling in its most powerful medium, and influence human behavior in ways that make it an extremely effective marketing tool.
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