It is great that you have decided to produce video content for your brand. But you are not sure where to start. And every brand wants to create great quality viral content. This is not to say that you can’t find a quality video production company. But what are the important factors to focus on before hiring a video production company? Do they have any specialties that make them more desirable than their competitors? Is their pricing competitive and within your budget? Do they offer any valuable extras, like graphics or animation packages? Do they have experience producing content similar to yours? The important thing is that you be sure about the answers to all of these questions before moving forward with a decision.
Video production agencies today have evolved from being merely content creators. With a plethora of online tools available to create videos for free, video production agencies today offer more.
In this article, we’ll discuss how to find video production companies that can help you achieve your goals. We’ll also discuss what you need to consider when hiring a video production company and how to get started on the best from them.
How To Find A Video Production Company
Finding a video production company online is pretty easy these days. You can simply search for “video production companies” in Google or any other search engine and get results by location, services offered and more. You can also seek referrals from your network on LinkedIn. Below are a few parameters to keep in mind before you kick off any discussions:
- Budget – How much money do you have available for this project? Are there any budget caps or limits?
- Location – Where do you want the video produced? Does it need to be shot locally? How far away can they travel from their home base without affecting costs substantially?
- Equipment – What kind of gear does the company use? Do they specialize in certain types of productions (such as green screen or underwater)? What type of technology do they use?
There’s no getting around it: video production requires a significant investment of time, effort, and money.
But if you’re planning to run a successful video marketing campaign, having the right type of content is key.
Here are some more pointers to consider while finding the right video production company
Find someone who understands your industry
Don’t just look for a production company, look for someone who understands your industry and can produce content that will resonate with your audience. For example, if you’re in the food industry, a production company that specializes in weddings might not be the best fit for you. Instead, find someone who has experience creating videos that appeal to people like your customers.
Check out their Portfolio
Check their portfolio to understand if their work meets your expectations. There are several types of video content. Their portfolio can give you a sneak peek into what they are experts at.
Ask for team member’s information
Ask the vendor about who will be working on the project and their expertise. Interact with the creative team members to see if the project brief is clearly communicated.
Ask for a storyboard presentation
Ask the video production company to either send a proposal or a storyboard to consider. Storyboards can help you gauge if you can work together and if the creative team is capable of executing the project.
Ask for the working procedure
Ideally, a video production procedure has 3 stages. Pre-production, production, and post-production. Ask your potential vendors for different steps involved in each stage and who will be a part of each stage. It will help you get more clarity on how to go about your project.
Take the time to figure out what your expectations are before hiring a video production agency. Ideally, you should approach an agency with a reference video. Having a reference, gives more clarity to you and the vendor. Then make sure their portfolio is comprehensive and you relate to their creative treatment. With that being said, no video or creative is perfect. The best content is one that works or engages your audience. Therefore, ultimately hiring a video production company involves due diligence and collaborative efforts from your team to get the best from the vendor.